01Before: are you ready to receive requests?
Paying to send people to a slow site with no clear button, or to a phone nobody answers, is paying to lose them. First sort out your Google profile, your page and how you reply.
02One page per ad
Someone who clicks “ceramic coating Laval” should land on a page about ceramic coating in Laval, not on your general homepage. A precise page, with a photo, a summary of the price or process, and a short form.
In pictures
03Small area, right words, clear budget
Target only the area you really serve, and the hours you can answer. Start with the most precise searches, from people ready to buy, rather than broad words.
Set a monthly budget you’re willing to test for a full month, then look at one thing only: how many real requests it brought.
04Measure what matters
Clicks and impressions don’t pay your bills. Count the calls, forms and bookings that come from the ads. If you can’t count them, you can’t know whether it works.
To check this week
- Google profile and fast replies in place
- A precise page for every service you advertise
- Area and hours limited to what you serve
- Precise, ready-to-buy keywords
- Requests counted, not just clicks
The takeaway
Ads amplify what you already have. If your online welcome is solid, they speed everything up. If it isn’t, start there: it costs less and it helps your free clients too.
Free
We check your Google profile, your site and your Instagram, and send you the 3 fixes that bring back the most.
Get my audit
