01Why speed matters so much
Someone looking for a service is looking now. They often have two or three tabs open and contact several businesses. The first one to reply clearly has a head start, even if it isn’t the cheapest.
The problem isn’t that you work badly: it’s that you’re working, precisely when the request comes in.
02The automatic text after a missed call
When you don’t pick up, a text goes out on its own within seconds: it thanks them, explains you’re with a client, and gives a link to describe what they need or book. The client feels looked after instead of ignored.
Keep it short, warm and useful. It should sound like you, not like a robot.
In pictures
03An example to copy
“Thanks for calling [your business]! We’re with a client right now. Tell us what you need here in 2 minutes and we’ll get back to you today: [link].”
Include your business name, a delay you can actually keep, and one link. No list of services, no promotion.
04And then?
The text opens the door; your call-back closes the sale. Block two moments in your day to call back or answer the requests you received. If someone doesn’t reply, one polite follow-up after two or three days is often enough.
To check this week
- An automatic text after every missed call
- A short message, in your name, with one link
- A reply time you really keep
- Two fixed moments a day to call back
- One polite follow-up after 2 to 3 days
The takeaway
You can’t always pick up. But you can always reply. A good automatic text is the difference between “they never call back” and “they answered right away”.
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